Greenhouse states that companies (such as Abercrombie and Fitch) have been "skirting the edges of anti discrimination laws." "Hiring attractive people is not necessarily illegal, but discriminating on the basis of age, sex, or ethnicity is." (GOING FOR THE LOOK, BUT RISKING DISCRIMINATION BY STEVEN GREENHOUSE.) On one hand, I agree that companies should be allowed to hire whomever they want when they are trying to project a certain image. On the other hand, I don't believe that companies should take such extremes as to discriminate against ethnicity. If I walked in to a Hollister store and tried to get a job, I would completely understand if I was rejected the position because I was dressed in baggy pants and a solid colored tank top. It would be best to walk in the store promoting their "beach look": beach-wave curls, dressy flip flops, a floral skirt, a skin-tight blouse and a natural smile that screams " Look at me, I look like the model on the big poster you see at the entrance. Welcome to Hollister!" It's stores like Hollister that make it understandable why they would hire such a sleek and slender staff. Their clothes are ridiculously expensive and they will take the extreme of hiring people that are willing to wear and promote their clothes and items. They want people who will look good and hopefully promote confidence in order to get items off their shelves. Is it such a shame?
I've always believed that any person can change their appearance for a certain job if they really wanted it, but I don't believe that they should be turned away because of their skin color or race, those factors should not matter when the image being projected are materialistic items. It's also favorable to the business to have their employees attract customers by wearing what they think will have customers lined up at the cash register. As a customer, I don't really look at who is selling me an item, but I focus on how well the item looks on a person. I understand why a business would have a staff that look similar to one another and like they just hopped out of the store's catalogue. It makes it easier for the consumer to pick out what to buy.
Is it fair to reject a person from a job because of age or sex? Does it matter? Yes, the sad reality is that companies try to hire people that they think will help raise their revenue. It's understandable to turn away a 50 year old male from a job at Victoria's secret, a lingerie store. Truth is, a company would rather hire a young lady in her early 20's because she will help project that "sexy look" that customers would rather see. Not only would having a female staff be beneficial, but more comfortable for clients. Personally, I wouldn't want a male to help me pick out bras and underwear. My conclusion, then, is that companies should be allowed to hire whomever they want but shouldn't reject someone who is applying because of skin color or race.