If a company is trying to project a certain image than they should hire someone that represents their company image 100 %, but if they choose to, they can hire whoever they want. If it is a clothing company, like H&M, they should hire someone that keeps up with the trends and dresses well. It all depends on what the company image is, because who they hire is who will represent them. I think they will only hire people that project their image or else they won't make as much business.
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